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alive.process.onboarding@1.0.0

Multi-step onboarding funnel

Expose where an onboarding flow loses users and which losses are caused by the software (failed submissions) rather than by assumed abandonment.

Boundary

Linear steps, per-step abandonment by literacy tier, retries after failures.

Assumptions

  • Abandonment is independent per step given literacy tier.

Limitations

  • Abandonment rates are assumptions, not measured behavior of real users.

Known failure regimes

  • Branching flows, multi-session onboarding, push re-engagement.

Parameters

NameDefaultProvenance
steps

Number of onboarding screens.

5 stepssynthetic assumption
step_minutes

Time a user spends on one step.

lognormal(mu=0.7, sigma=0.8) minutessynthetic assumption

Illustrative placeholder; no cited evidence adopted for this value.

dropout_low

Per-step abandonment, low literacy.

0.12 probabilitysynthetic assumption

Synthetic: no peer-reviewed step-level onboarding data exists. Consistency check: 5 steps at the medium rate lose ~27% of starters, near the ~31% implied by cited day-1 retention (0.69).

dropout_medium

Per-step abandonment, medium.

0.06 probabilitysynthetic assumption

Synthetic: no peer-reviewed step-level onboarding data exists. Consistency check: 5 steps at the medium rate lose ~27% of starters, near the ~31% implied by cited day-1 retention (0.69).

dropout_high

Per-step abandonment, high literacy.

0.03 probabilitysynthetic assumption

Synthetic: no peer-reviewed step-level onboarding data exists. Consistency check: 5 steps at the medium rate lose ~27% of starters, near the ~31% implied by cited day-1 retention (0.69).

retry_probability

Chance a user retries after a failed submission.

0.5 probabilitysynthetic assumption

Illustrative placeholder; no cited evidence adopted for this value.

max_step_retries

Retries allowed per step.

2 retriessynthetic assumption

Evidence behind the defaults

app_account_creation_step_dropoutevidence: very lowthin or conflicting

Probability a user who opened the app abandons during account creation/registration.

No evidence opened.

    app_day1_retentionevidence: moderate

    Proportion of day-0 (install/first-open) users who open the app again on day 1, real-world consumer mental-health apps (app-level median across apps).

    Single large real-world panel study across 93 apps; one category and platform only.